Book review: Katherine Hauser on Ruth E. Iskin, The Poster: Art, Advertising. Design, and Collecting, 1860s-1900s
The Poster as Modernist Progenitor
Ruth E. Iskin, The Poster: Art, Advertising. Design, and Collecting, 1860s-1900s, Hanover, New Hampshire: Dartmouth College Press, 2014, 408 pp., 48 col. plates, 140 b & w illus., $50.00 pbk, ISBN 9781611686166
Katherine Hauser 13/KH1
Abstract: Ruth E. Iskin’s The Poster: Art, Advertising. Design, and Collecting, 1860s-1900s positions the late-nineteenth-century advertising poster as the progenitor of valued modernist practices typically attached solely to photography and film. Modernist biases separating high art from mass culture account for scholars ignoring posters, however the poster ushered in an innovative reductive graphic style as well as pioneered the notion of multiple originals.
Keywords: Ruth E. Iskin, poster, advertising, Walter Benjamin, Clement Greenberg, chromolithography, aura